The BDR works directly with demand generation, marketing operations, and marketing to do outbound follow-up on programs and campaigns, and shares feedback on campaign effectiveness. This position will also interact with the field sales and channel teams to develop selling strategies, share progress, and generate opportunities for strategic, targeted campaigns. Since the BDR interacts with current and prospective clients, good business judgment and skills are crucial. While this is not a sales position, high performers can potentially transition to a sales role

Responsibilities:

• Generate new demand (e.g. individual leads and/or buying groups) for the sales organization to pursue 
• Qualify demand (e.g. individual leads and/ or buying groups) against established criteria before passing a lead to Sales as Teleprospecting Qualified leads (TQLs) or Teleprospecting Generated leads (TGLs)
• Discover, validate and reach out to additional personas typically involved in a buying decision to determine possible buying groups for delivery to field sales 
• Nurture predetermined groups of prospects back from field or channel sales by using multiple touch tactics (e.g. telephone, email, social) 
• As a secondary responsibility – where specified by the organization – process inbound demand using a range of tactics (e.g. telephone, email, social) 
• Comply with all demand management– related service-level agreements 
• Provide accurate weekly forecasts to marketing and sales on the volume of qualified demand expected to reach the TQL stage or qualified demand stage 
• Track and manage prospecting, qualification and nurture activities in the company’s sales force automation (SFA) system 
• Reach and have meaningful, productive conversations with individuals representing the buyer personas targeted by the organization 

Required Qualifications:

• Associate’s degree or equivalent experience
• Candidates must have corporate sales or marketing experience  
• Related working experience in the data center, telecommunications, IT or technology fields preferred
• Candidates must have at 3-5 years experience working in a prospecting role (Business Development, Inside Sales, Telemarketing, etc.)
• Desired applicants will have knowledge of business organizational structures, sales, sales processes, and familiarity with CRM systems, Salesforce.com preferred
• Excellent business judgment and articulating value propositions to customers
• Ability to prioritize effectively and work independently 
• Ability to work in teams to develop strategies, action plans, and share results
• Ability to build and manage relationships with sales personnel
• Comfort with interacting with potential clients on the telephone and over email